Thinkster Student App
Web App + Gamification
Project Overview
Thinkster is a math coaching service that helps children become instinctive problem solvers and feel more confident about math. They approached Nagarro to revamp their digital experience and product strategy, with the goal of improving competitiveness in their market and creating a more engaging learning experience.
The company was struggling to retain and acquire customers due to issues with its student application, which urgently needed an overhaul.
Respsonabilities
Acting as Senior Principal Designer for the whole project.
- Partner with a Visual Designer, who was responsible for the Mood Boards, Design System, and Mockups.
- Collaborated on the UX with the visual designer and subject matter experts.
- Conducted 4 get-to-know-you workshops and presented findings.
- Created a Heuristic Evaluation on the existing tablet app.
- Collect competitor research and make comparisons based on industry expectations.
- Create product strategy based on competitor findings and industry best practices.
Problems
- The current product visuals are outdated and the user experience (UX) is inconsistent between the desktop and tablet apps.
- The platform is only supported on desktop web and iPad apps, but they want to be accessible on all platforms.
- Compared to other mobile game experiences, the platform is not engaging enough to capture students’ attention.
- There are no upsell opportunities or ways to unlock new learning opportunities.
- The trial period and onboarding experience for parents and students are causing them to lose potential customers.
Timeline
- Workshop Findings / 1 week
- Competitor & Industry Research / 1 week
- Gaming Research / 1 week
- Product Strategy / 2 weeks
- User Story Collection / 1 week
- Workflows & Wireframing / 4 weeks
The items listed above are not the entirety of the project scope, but are the deliverables I produced.
Results & Outcomes
User Stories Collected
Workflows Created
Screens for desktop, tablet, mobile & dark mode.
Major F*ck Up
We want to be the next Duolingo, but for math.”
– Said the CEO & Founder of Thinkster during RFP engagement.
This was before Duolingo released a math app, yikes!
Mini Case Studies
Investigation
Research
Investigation
